1Lemonade Stand · Level 1
What do you name your stand?
A name is the first thing people remember about you.
WHAT DO YOU DO?
You are about to open. Your stand needs a name. What do you go with?
AYour own name, like "Sofia's Lemonade"
BSomething fun and made-up, like "Sunshine Sips"
CSomething that says exactly what it is
DAsk your first customers to help pick it
naming your businesstap to flip
Card 1 · naming your business
What do you name your stand?
AYour own name
Using your own name says: I made this and I stand behind it. People feel like they know you before they even buy.
BSomething made-up
A creative name is fun to say and easy to remember. People tell their friends. That is free advertising.
CSays what it is
When your name tells people what you sell, they decide fast. Simple and clear can be very powerful.
DAsk customers
Letting customers help pick makes them feel part of the business. They will definitely come back.
Brand — the name and feeling your business gives people
Memorable — easy to remember and tell someone else
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6Lemonade Stand · Level 1
What kind of lemonade are you serving?
What you sell is the promise you make to every customer.
WHAT DO YOU DO?
You can offer one of these. Which do you lead with?
AClassic lemonade, simple and familiar
BStrawberry lemonade, a fun twist on the classic
CSparkling lemonade, bubbly and fancy feeling
DMystery flavor, people have to try it to find out
what you are sellingtap to flip
Card 6 · what you are selling
What kind of lemonade are you serving?
AClassic
Classic is reliable. People know what they are getting. Low risk for them. The tricky part is classic never surprises anyone.
BStrawberry twist
A small twist on familiar is often the sweet spot. Still safe enough to try but exciting enough to talk about.
CSparkling
Fancy drinks feel worth more money. If you charge more, your setup needs to match the feeling.
DMystery
Mystery creates excitement. One person asks what the flavor is and suddenly everyone wants to know. High risk, high fun.
Product — the thing you are actually selling
Premium — fancier quality that is worth a higher price
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13Lemonade Stand · Level 2
Another stand just opened nearby
Her sign says $1. Yours says $2.
WHAT DO YOU DO?
Customers are slowing down at your stand. What do you do?
ALower your price to $1 to match hers
BKeep $2 and add something new, a snack, music, fancier cups
CFind a completely different spot with no competition
DGo talk to her, maybe you can work together instead
competitiontap to flip
Card 13 · competition
Another stand just opened nearby
ALower your price
If you both drop to $1 you both make less. Fighting on price alone usually ends with everyone losing.
BAdd something new
Now you have a reason for people to choose you beyond price. What makes your stand worth paying more? That is your secret weapon.
CMove locations
Sometimes the smartest move is going where you are the only one. No competition beats winning a competition every time.
DWork together
Your competition might actually be your best future partner. You could split the street or build something bigger together.
Competition — other businesses selling the same thing nearby
Advantage — the reason someone picks you over everyone else
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Flip the card to see what each choice means.